Big brands join social media boycott over hate speech

social media smartphone

Some of the world’s biggest brands have axed advertising on social media as a campaign against hate speech gathers pace.

Starbucks is the latest to take action, following similar decisions by Coca-Cola and Unilever.

The abandonment of platforms such as Facebook and Instagram by big companies follows mounting concern about the role of social media giants as a channel for hate speech.

Retailer Patagonia, which has a long track record on ethical issues, was among the first to pull advertising, until at least the end of July.

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