Benetton has unveiled a global campaign featuring digitally created composite female faces combining the racial mix of a particular city.
Benetton has unveiled a global campaign featuring digitally created composite female faces composed by combining the racial mix of a particular city.
The fashion retailer has produced a face for Berlin, London, Milan, New York, Paris and Tokyo – each represents the total racial make-up of the location.
The Face of the City campaign was created by analysing ethnicity statistics of each city using international data and city censuses.
It found in London that Asian people are the second largest ethnic group after Caucasians. In New York half the population is black or Latino, and in Milan Filipinos and Egyptians are the most populous foreign communities.
Groups of women who were representative of the city’s racial mix were photographed and the portraits were combined, using an algorithm to make sure that the end result was proportional to the racial mix, representing features such as skin tone, the shape of facial features and the overall face shape.
The campaign will promote Benetton’s carnival capsule collection, available in stores around the world from this month.