By Hugh Radojev2019-09-30T11:01:00
Premium footwear brand Auxiliary has launched an exclusive AR experience in Selfridges on Oxford Street in London.
The ‘Continuous Play’ campaign is the first of its kind using Facebook’s Spark AR platform, and the retailer said it would “redefine immersive retail”.
It launched yesterday in the men’s footwear department at the Selfridges in Oxford Street, London.
Created by international company Stink Studios, the AR experience can be accessed directly through the Facebook app, with no additional download necessary.
Please sign in now if you have a subscription
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.