Auxiliary launches ‘immersive’ AR experience with Selfridges

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Premium footwear brand Auxiliary has launched an exclusive AR experience in Selfridges on Oxford Street in London.

The ‘Continuous Play’ campaign is the first of its kind using Facebook’s Spark AR platform, and the retailer said it would “redefine immersive retail”.

It launched yesterday in the men’s footwear department at the Selfridges in Oxford Street, London.

Created by international company Stink Studios, the AR experience can be accessed directly through the Facebook app, with no additional download necessary.

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