Analysis: 5 ways to improve customer insight

Tesco collected customer feedback on its F&F pop-up using mobile devices to record responses immediately

Technology is changing how customer insight is gathered. Matthew Valentine looks at five recent examples of retailers’ responses.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.