Online giant Amazon is making a play for the mobile payments market with the launch of Amazon Local Register.

The card payments tool is aimed at small businesses and is expected to compete with Square, PayPal and iZettle.

It allows retailers to take credit card payments using an iOS or Android device, or Amazon’s own Fire range of mobile devices, for a fee of 1.75% per swipe. The lower fee is an introductory offer which will end on January 1, 2016, and compares with PayPal’s 2.7% fee.

At present it is only available in the US.

Amazon hopes that by targeting bricks-and-mortar retailers it can gain access to new data from shoppers spending in stores.