Amazon blames inflation after increasing cost of Prime subscription
US giant Amazon is increasing the cost of its Prime subscription across its five key European markets as it seeks to offset increases in operating costs
UK customers will see prices for an annual Prime subscription jump 20% from £79 to £95 a year, with the price jumping to £8.99 for those paying monthly.
In Germany, Amazon’s biggest market outside the US, Prime subscription costs will jump 30%. In France Prime subscriptions will jump 43%, and subscriptions will also jump in Spain and Italy.
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