What impact has 'game-changing' M&S-Microsoft tie-up had?

M&S Microsoft video

M&S unveiled its “game-changing” tech partnership with Microsoft 20 months ago. What impact has it had so far?

In June 2018, Marks & Spencer unveiled its strategic partnership with tech giant Microsoft to test tech and AI in stores, which the retailer’s chief executive Steve Rowe said “could be a game-changer for M&S – and for retail”

But 20 months on, all has been quiet on the grocery tech front. Have the AI robots burnt out already or are they being kept under wraps until there is solid evidence the hard work has paid off?

 

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