Walmart TikTok deal in doubt after Trump calls for US ‘total control’


US president Donald Trump has poured cold water on the mooted Oracle and Walmart takeover of TikTok, demanding the US companies have total control over the app. 

TikTok narrowly escaped a US ban on the orders of the Trump administration on Sunday by agreeing a deal with US-based business Oracle and retailer Walmart. 

However, the move has since been thrown into doubt, with Chinese-based owner Bytedance saying it would retain an 80% stake in the new company, TikTok Global. 

President Trump said: “They will have nothing to do with it. And if they do, we just won’t make the deal.”

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.