Waitrose has drafted in point-of-sale marketing specialists Ecrebo as the grocer bids to ramp up targeted customer promotions in its stores.

Ecrebo’s marketing platform will allow Waitrose to send targeted offers and messages to its customers, based on the products they have bought.

The offers will be handed to customers instantly at the till via coupons printed alongside their receipts.

Waitrose said the technology will “complement and extend the channels through which we talk to our customers”, including its myWaitrose loyalty scheme.

As well as providing shoppers with money-off rewards tailored to their shopping habits, Ecrebo’s platform will also give consumers offers within new and relevant product categories and provide them with recipe suggestions.

The partnership, which will form part of Waitrose’s customer relationship management programme, follows a successful trial during 2015.

Waitrose customer loyalty manager Sam Winterson said: “Rolling out Ecrebo goes down as one of our smoothest IT implementations to date. We’ve been particularly impressed with the instant flexibility of the software which allows us to deploy or change promotions in a matter of minutes.”

Ecrebo co-founder and boss Hassan Hajji added: “Waitrose is an iconic retailer recognised for going above and beyond in giving its customers the best possible service.

“In an increasingly competitive retail landscape our proven platform will help Waitrose strengthen customer engagement and drive additional sales.”

Waitrose and sister retailer John Lewis will unveil their full-year results tomorrow.