Topman has unveiled a marketing campaign called #Openshoot that is asking consumers to contribute artistic ideas that could feature in music videos.
Between February 6 and 22, young creatives are being urged to send the fashion retailer images, films, illustrations and other artistic inspirations to contribute to a series of music videos.
Developed with youth marketing agency Livity and media agency Maxus, the campaign aims to connect Topman with musicans and their fans across the UK. The first collaboration in the series features British musician Ghostpoet – real name Obaro Ejimiwe – whose new single ‘X Marks the Spot’ will be turned into an #Openshoot video.
Consumers who submit content can win a place on a workshop for aspiring young talent hosted by Topman’s creative director Gordon Richardson and Ghostpoet.
Jason Griffiths, Topman marketing director, said: #Openshoot is one of our most ambitious music projects to date, and to kick it off with Ghostpoet for the launch of his new single ‘X Marks the Spot’ is really exciting. We can’t wait to see entries from our fans, and his, to help mould the official music video to the track.”
The final music video will premier on March 13 on Topman TV.