Thinking outside the box: how retail subscription services are evolving post-pandemic

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Retail subscription boxes across categories were one of the big winners in the first year of the pandemic, but many expected their popularity to fall away. Retail Week looks at how these services have adapted to changing customer behaviours

As with so many other trends that have exploded in retail since the pandemic began, retail subscription boxes were already an established part of the consumer ecosystem prior to 2020, and in 2019 Royal Mail forecast that the subscription box market would be worth £1bn in sales in the UK by 2022.

However, since the onset of the pandemic the outlook for this area of retail has grown at an eye-watering rate.

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