Superdry has introduced transactional in-store iPads in all of its stores as it seeks to link up the online and in-store experiences.
The fashion retailer has trained all staff on the iPads and each shop across its 86-store estate has been given two or three iPads.
Superdry ecommerce and marketing director Jon Wragg said: “We continue to drive multichannel innovation to meet the needs of our customers by providing them with world-class shopping experiences.
“We wanted to develop an in-store solution to meet customers’ demands for our full range of products, whilst fulfilling our objective of joining up both online and in-store.”
Superdry has launched the initiative in conjunction with cloud-based retail technology specialist One Iota.
The iPad minis are integrated with Bluetooth chip-and-pin payments and Superdry hopes they will allow the retailer to boost in-store sales.
Superdry will use the iPads to help customers buy items that are out of stock or from the extended online range, which can be delivered to customers’ homes or any of its nationwide stores.