Sainsbury’s and loyalty scheme Nectar have today launched mobile phone apps.

The iPhone and iPod touch apps give shoppers a store locator and personalised offers. Nectar collectors opt in through the app to receive personalised offers from Sainsbury’s and its high street retailer partners.

The Sainsbury’s app also offers information on in-store promotions and news.

Mike Coupe, Sainsbury’s group commercial director, said: “Our customers are always looking for ways to save money and time and the Sainsbury’s app will allow them to do just that. With our app you will be able to quickly find your nearest Sainsbury’s and receive exclusive, personalised bonus points offers on the go. Through our partnership with Nectar, our customers will never miss out on deals and be able to reward themselves.”

Jan-Pieter Lips, Nectar managing director, said: “The launch of our new app for iPhone and iPod touch means that shoppers can literally carry Nectar point offers around in their pocket and collect them wherever they are. Exclusive, personalised offers are available to them at their fingertips.”