‘Retail has an opportunity to take customer relationships to a whole new level’

Suzy Ross

With a changing privacy landscape, understanding and connecting with customers in a meaningful, relevant and timely way will depend on retailers having a strong first-party data strategy, and building capability to leverage AI and machine learning to activate that data at scale.

The ever-increasing criticality of having a first-party data strategy is more challenging for some industries, particularly those that don’t ‘own’ the relationship with the end customer. 

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