‘Quantum leaps in tech are enabling IT to become a genuine business differentiator’
By 
Matt Truman2024-06-17T05:30:00
Amid an abundance of technology solutions, the challenge for retailers is not one of opportunity but navigation, maintains Matt Truman
Few topics in retail are generating as much focus as AI right now.
Since the launch of ChatGPT in November 2022, it seems that corporates, including retailers, have become mesmerised by the possibilities this wave of innovation can deliver.
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