Phones 4U is to implement its store systems in its Dixons shop-in-shops to consolidate its multichannel business onto one IT platform to drive store revenue.

The Oracle retail systems will be rolled-out to all 50 Dixons shop-in-shops before the end of the year. Phones 4U has 33 shop-in-shops so far, which are in Dixons’ Currys megastores, PC World and Currys two-in-one stores and PC World superstores, and will have 50 by the end of the year. Further roll-out is planned for 2011, but Phones 4U declined to provide details.

The store inventory system, part of the Oracle suite, allows the retailer to provide a multichannel service by providing centralised access to inventory across all channels. This helps support remote store processes, lower inventory levels, improve inventory tracking and drive store revenue.

The retailer is working with Infogain to implement the system. Phones 4U IT director Steve Taylor said of this choice: “We were looking for a partner that could be flexible to cope with multiple work streams, with a proven record in implementing Oracle Retail Point-of-Service and Oracle Retail Store Inventory Management  applications, which are core to the success of the new concession stores, but only part of the picture,” said Taylor.  “We still need to manage our legacy environment and keep all of our existing stores running smoothly whilst we migrate to the Oracle Retail solution.”