Opinion: Why have retailers become entrepreneurs all of a sudden?

Ajaz Ahmed 2020

Almost every day there’s another story on Retail Week about a retailer doing things in an entrepreneurial way. But where were all these entrepreneurs before the start of this pandemic?

Were they locked in a room and given a warning? “If you come up with anything that is remotely entrepreneurial, we’ll sack you.”

Incumbents have always been scared to embrace change. Entrepreneurs are usually disruptors who come in and see the gaps, see things in a different way and look at things from a customer’s perspective.

My question is: why have retailers become so entrepreneurial all of a sudden? Why did it take an enormous reduction in revenue for them to look at the world in a different way?


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