The internet has gone from a low-stakes place to reach people to an arena that if you get it wrong, businesses will fall off the edge of a cliff, says Freeserve founder Ajaz Ahmed.
Just 20 short years ago, the company I founded, Freeserve, launched to an unsuspecting world. At the time, very few people in the UK had used the internet, so few that Microsoft didn’t bundle a browser with Windows. What was the point? Hardly anyone was on the internet.
Fast-forward to today: now we don’t have to plug a wire into the phone socket, your computer doesn’t make that funny noise to log on and you can even use your mobile phone. The internet is everywhere and is part of our daily lives.
But, boy, has it made fools of people.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.