Tesco-owned convenience chain One Stop is to optimise selling space in its stores using a merchandising system from Galleria.
The 500 store chain will use the application to create customer-centric clusters and assortments, and store-specific planograms.
One Stop will cluster its stores based on consumer behaviour, with the system allowing One Stop’s marketing and merchandising teams to quickly identify clusters of stores with similar demand patterns. From here, the application will also allow the retailer to analyse the space available in each store and optimise category space allocation.
One Stop senior range manager Mervin Nugent said: “Using Galleria we can ensure that product offering and inventory levels reflect the sales patterns and space available in each store to avoid excess product, wastage or out-of-stock problems.”