‘Next two years will set tone for another chapter of retail channel evolution’

Hand placing blocks with different omnichannel icons on a table

Pureplays face critical strategic decisions and omnichannel retailers have a window of opportunity, believes OC&C Strategy Consultants’ Matt Coode

In 2014, Wayfair made a scathing assessment about the future for physical stores in selling home and furniture. 

Stores can’t offer enough choice, they’re too expensive and why would you ever leave your home if you could buy from the comfort of your (Wayfair) sofa? 

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