Marks & Spencer launches Sparks promotional extravaganza to boost app take-up

Customer using the Marks & Spencer app

Marks & Spencer is to stage a two-week spectacular of “daily personalised offers, giveaways and discounts” designed to drive customer adoption of its app.

Starting on Wednesday, March 2, Marks & Spencer’s ‘Big Sparks Giveaway’ campaign will reward app users with the opportunity to win £1.5m of giftcards, 4.5 million free products – including from third-party brands – and free shopping.

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