Marks & Spencer launched a dedicated YouTube channel yesterday, offering customers access to Marks & Spencer TV content including cooking demonstrations and documentaries, plus exclusive competitions.

The move follows two web chats run by Marks & Spencer on Facebook this year, the first on Plan A in the summer and the second, last month, run by director of store marketing and design Nayna McIntosh.

The new channel is designed to deliver Marks & Spencer TV to a wider audience through the popular video sharing site. Marks & Spencer TV content has already appeared on other social networking sites such as Twitter and Facebook.

The YouTube launch includes a “Christmas wouldn’t be Christmas without” competition, encouraging customers to capture the Christmas spirit and upload their own festive videos. The winner will receive a £500 Marks & Spencer giftcard.

The new channel can be accessed at

Dave Hughes, director of Marks & Spencer Direct, said: “YouTube provides a great forum for our customers to access our content and product offering. It also allows us to build on the dialogues we already have.”