Marks & Spencer bolsters Sparks loyalty scheme with credit account

Marks & Spencer Sparks loyalty app on smartphone

Marks & Spencer has added a customer credit facility to its Sparks loyalty programme as part of efforts to offer members a “more personalised and digitally driven customer experience”.

Marks & Spencer, which has switched to a digital-first business model, said the Sparks Pay credit account provides customers with up to £500 that can be used on the retailer’s app or main website. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.