Marks & Spencer bolsters Sparks loyalty scheme with credit account

Marks & Spencer Sparks loyalty app on smartphone

Marks & Spencer has added a customer credit facility to its Sparks loyalty programme as part of efforts to offer members a “more personalised and digitally driven customer experience”.

Marks & Spencer, which has switched to a digital-first business model, said the Sparks Pay credit account provides customers with up to £500 that can be used on the retailer’s app or main website. 

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