Levi’s trials AI-generated models to ‘increase diversity’

Levis store sign

Fashion retailer Levi’s has announced it will trial the use of AI-generated models in a bid to “increase diversity of models that shoppers see”.

Levi’s said in a statement that the trial of AI-generated models will “supplement” the use of human models, rather than replace them, as it plans to create a “more personal and inclusive shopping experience” for customers.

The retailer announced the news at The Business of Fashion Professional Summit earlier this week and said the trial will begin on its ecommerce channels later this year.

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