‘It’s the power of imagination that makes technology deliver brilliantly for customers’

AO Chief Operating Officer, Danny Emmett

Retailers are still just scratching the surface when it comes to leveraging tech for the benefit of the consumer, writes Danny Emmett, chief operating officer of AO.com.

Marketplaces where goods could be exchanged have existed since antiquity and, over thousands of years, have evolved into today’s modern store environment. 

With these developments taking place over many generations, it’s not unreasonable to suggest that the store experience is about as good as it’s ever going to get. 

That’s not intended as a criticism. We’re hopefully past the false fight of stores versus online. However, it’s worth contrasting the passage of time with digital retail, which is in its infancy in comparison. 


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