The head of Instagram has laid out his long-term vision to tap into the social media app’s user base and move further into the online retail space.
The app’s new boss Adam Mosseri said he hoped to leverage Instagram’s more than 1 billion users around the globe to “connect the dots thoughtfully” between shoppers, sellers and influencers, and detailed plans for “native checkout” and “shopping bags” functions in an interview with the Financial Times.
The former Facebook executive said that Instagram “can unlock a lot of value from everyone involved” in ecommerce but stressed that retail was a long-term plan for Instagram, that would require significant investment.
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