Ebay and Westfield Labs have teamed up in the US to launch three digital storefronts for the Christmas season.

Ebay and Westfield Labs have teamed up in the US to launch three digital storefronts for the Christmas season

Ebay and Westfield Labs have teamed up in the US to launch three digital storefronts for the Christmas season.

Three digital shop fronts were unveiled today at the Westfield San Francisco Centre for three brands – electricals retailer Sony, footwear brand TOMS and fashion and accessories retailer Rebecca Minkoff.

The shop fronts allow shoppers to touch and interact with the brands and buy more than 100 products. They are located on the centre’s fourth floor and will be open until January 12.

The three brands already trade on Ebay and Steve Yankovich, vice president, innovation and new ventures at Ebay, said the move will “expand their footprint by bringing the best of online technology to the physical world at Westfield”.

Shoppers touch the screens to browse products, then proceed to the checkout by pushing the order to their mobile phone to pay with PayPal, credit or debit card. Delivery options include free home delivery or pick up at the Sony Gallery on the third floor.

Sony offers a curated assortment of the best of its electronics gifts for Christmas, and its technology also powers all three digital store fronts.

TOMS offers shoes and eyewear from its Christmas collection, and products from its newly launched TOMS Marketplace.

Rebecca Minkoff offers statement handbags and accessories with its trademark leather and studs.

Westfield Labs is part of the Westfield Group and serves as a global digital lab focused on innovation.