Incubator: The companies unlocking the potential of video and social commerce

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In our new series, Incubator, Retail Week has assembled a panel of experts to highlight the most innovative and exciting tech firms and start-ups that can help retailers turbocharge their strategies and adapt to changing consumer habits.

New methods of selling have emerged rapidly during the coronavirus pandemic, as retailers and brands seek new ways to reach their customers while stores have been closed.

Live streaming and social commerce have been at the heart of China’s post-Covid bounceback and businesses in the Western world are also dipping their toes into these waters as they seek to establish innovative new routes to market.

But which tech companies could help retailers and brands unlock the true potential of video and social commerce?

In our new Incubator series, Retail Week has assembled a panel of experts to highlight the most innovative and exciting tech firms and start-ups that can help retailers turbocharge their strategies and adapt to changing consumer habits.

 

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