The specialist music, DVD and games retailer has selected Omnico’s OmniBasket software to bolster its fixed and mobile point of sale.

The software will be deployed on 1,200 units across the retailers’ store estate to offer customers a “faster and more engaging shopping experience in store”, a spokesperson said.

The retailer anticipates the software will speed up till-point customer service during peak times and increase revenues through assisted selling with mobile devices. 

It will also be able to increase its selling space by cutting down the number of fixed tills by 10%.

HMV was acquired by restructuring firm Hilco in April 2013 following its collapse. Today, it trades from 120 UK stores and 110 locations in Canada.

HMV head of IT Darren Houghton said: “Our customer experience is incredibly important to us as we look to interact more with consumers prior to, and during, their purchases. Omnico truly understands consumer behaviour in a retail environment and it is continuing to push the boundaries of what’s possible.”

Omnico, the omnichannel solutions specialist whose clients include Jaeger, Waterstones, and Dune, already provides software to HMV to bolster its consumer promotions and points-based loyalty scheme.

Omnico chief executive Mel Taylor said: “HMV continues to innovate as a brand, and we’re really pleased to be broadening our relationship with it, beyond customer engagement and into mobile and now fixed POS.”