Exclusive: TikTok UK launches new ‘On Trend’ two-day shopping event
TikTok has unveiled a two-day shopping event called ‘On Trend’ which will allow users to purchase directly from brands on the platform during a series of live streaming sessions.
‘On Trend’ will take place on the 8th and 9th of December, with TikTok teaming up with brands such as Charlotte Tilbury, L’Oreal, Look Fantastic, Nutribullet and JD for 10 hours of live streaming across the two days.
Speaking to Retail Week about the event launch, TikTok general manager UK of global business solutions Kris Boger said: “You can have an account as a business and you can connect your product inventory with your TikTok account. When people see your TikToks, they can transact directly within the TikTok experience and complete that transaction. It’s quite exciting, that’s quite a frictionless way of transacting”.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.