Exclusive: Marks & Spencer reshapes top digital team for next growth phase

Kirsty Ward

Marks & Spencer co-chief executive Katie Bickerstaffe has “reset” her team to build on omnichannel momentum and create a more compelling customer ecosystem, Retail Week can reveal.

Bickerstaffe, who through the MS2 initiative brought together data, digital, technology and dot-com staff to drive online growth and profitability, has reshaped the senior team to deliver better customer insight and a better customer experience.

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