Over the past year, many have tried to pit ecommerce against physical stores. And with the regrettable loss of some big brands from our high streets it’s an easy assumption to make.
But for every big brand lost, we’ve seen thousands of retailers take on the challenge Covid has brought with it and turn their operating models upside down, finding new opportunities and revenue in the process.
From expanding their online offering to disrupting their supply chains or testing new channels to reach consumers, the real retail story of the last year is one of adaptation, innovation and survival.
More shoppers have embraced online avenues over the past year and have realised the ease and speed that browsing and purchasing from home can give. We can see it in the way people have used the eBay marketplace.
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