‘Don’t write off the pureplays, despite a Christmas shocker’
By 
George MacDonald2023-01-19T17:29:00
As store shutters slammed down during lockdowns, some wrote off the likelihood of a bricks-and-mortar recovery. Now the same gloom has descended over pureplays. It was proven wrong then and it will be proved wrong now.
Updates from online retailers have been a litany of woe, in contrast to their omnichannel rivals.
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