Ecommerce sales grew at the slowest rate on record in February, facing tough comparables from last year’s figures when the UK was in lockdown.
The rate of online retail growth dropped to -27% year on year last month, according to the IMRG Capgemini Online Retail Index.
This marked a further drop from January, which saw sales fall by 24% – the lowest rate of growth ever recorded by the index since it began tracking online sales 22 years ago.
While growth appears to have slowed significantly in February, last month’s online spend faced tough comparables to February 2021 when sales increased by 60%, the highest growth ever recorded by the index.
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