‘Can you be sure that AI will capture who you are and what customers like about you?’


Trying to distil the essence of a brand can be tricky, even for a human, let alone an artificial intelligence, cautions Kantar’s Tom Lees

ChatGPT has taken the world by storm. More than a million people were using the AI software within days of its launch and already commentators are dramatically hypothesising what it could mean culturally, socially and economically. 


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now