Online florist Bloom & Wild has acquired Dutch rival Bloomon for an undisclosed sum as it ramps up plans to grow into Europe.
The deal quadruples the size of Bloom & Wild’s footprint in continental Europe, making it the largest online operator by volume of annual deliveries.
Bloom & Wild said it expects the enlarged business to be profitable from the outset. It expects to exceed 8 million deliveries in 2021 and said sales for the fiscal year ending March 31, 2022, would come in “substantially north” of £200m.
The acquisition will be financed using existing cash resources.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.