As Bezos blasts off, how can retailers bring Amazon down to Earth?

Amazon Blue Origin's New Shepard rocket taking off

The Keynote: As Bezos blasts off, how can retailers bring Amazon down to Earth?

When Amazon founder Jeff Bezos soared off to space in his New Shepard rocket, it crystallised everything that was bad and good about Amazon.

The expedition represented Bezos’ stellar ambition – the drive and purpose that has revolutionised retail and made him one of the richest people on Earth.

At the same time, it summed up the danger of hubris and disconnection from the everyday lives of customers. The tycoon’s excited thanks to staff and customers – “you guys paid for all this” – struck the wrong tone for many.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.