Argos’ iPhone app has been downloaded more than 500,000 times in the three weeks since it launched.
The retailer said that “strong consumer demand and above-the-line marketing support” drove the interest in the App, which allows customers to find products “quickly and easily”.
The retailer said its App has “consistently ranked” in the top 20 free applications on the iTunes App store. It said it currently holds the top spot in the lifestyle category for free apps, beating high street and online retailers, including eBay and Amazon.
Head of Argos brand marketing Siobhan Fitzpatrick said: “The iPhone app formed an important strand within the first burst of the new ad campaign to launch ‘Find it. Get it. Argos it.’
“It brings to life how fast and simple we make it for customers to find what they are looking for.
“The Argos app has successfully demonstrated its appeal as a shopping channel for customers looking to find and purchase seasonal products.”