Andy Murray has invested in a firm that creates 3D virtual reality shops, in addition to a fund that backs ecommerce companies.
The tennis star has invested in three British businesses through the Seedrs crowdfunding platform after joining its advisory board in June.
The 3D virtual reality firm, called Trillenium, is backed by Asos and has raised £225,000 to date on Seedrs.
The investment fund is called Fuel Ventures Fund and was set up by myvouchercodes.co.uk founder Mark Pearson. It has raised £549,000 on Seedrs as part of its overall £30m venture fund.
Murray’s third investment is in Tossed, a London-based healthy eating chain.
The level of Murray’s investments in the three companies is undisclosed.
The sports star is backing the ventures through his management company 77, which he set up in collaboration with manager Simon Fuller.
Fuller is in charge of the business strategy of 77 and Matt Gentry, who previously handled Murray’s media duties for Fuller’s XIX Entertainment company, is managing director of 77.
Murray said: “It’s important to me that I back people who I believe have the same dedication, hunger and professional standards as myself and always strive to be their best.”
“The three businesses I’ve chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting.”
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