As Instagram sets out its plans to move from social to shopping, we ask if the platform can be retail’s next big sales channel?
Instagram has long been an important part of brands’ marketing activities with four out of five users following at least one brand on the platform.
The network has managed to hit the sweet spot, missed by its social peers, in which branded content is as desired by users as content from friends, celebrities and editorial accounts.
However, Instagram is now seeking to move further into the ecommerce space.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.