Analysis: Will Instagram be your biggest sales channel?

Instagram icons

As Instagram sets out its plans to move from social to shopping, we ask if the platform can be retail’s next big sales channel?

Instagram has long been an important part of brands’ marketing activities with four out of five users following at least one brand on the platform.

The network has managed to hit the sweet spot, missed by its social peers, in which branded content is as desired by users as content from friends, celebrities and editorial accounts.

However, Instagram is now seeking to move further into the ecommerce space.

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