Analysis: Innovative Paris lab attempts to crack tricky 18 to 35-year-old market

The lab has been developing the ideas since launching in December last year and the aim is to imbue a culture of innovation throughout the business.

Unibail’s laboratory in Paris is investigating ways to make shopping centres appealing to 18 to 35-year-olds, looking beyond hipsters to engage the ‘shoppernista’.

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