‘Amazon’s shift from convenience to experience is warning shot to retail’

Amazon Salon epitomises the scale of potential opportunity for the etailer

It is a topic that has become a regular fixture of boardroom conversations over the past decade. 

As bricks-and-mortar retailers seek to create a store experience that offers something unique and attractive to keep customers out of the clutches of online rivals, attention has focused on ‘what Amazon can’t do’.  The issue they all have is that the list of things Amazon can’t do is shrinking, almost by the day. 

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