Alibaba launches influencer recruitment drive to bolster international spend

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Alibaba aims to sponsor 100,000 influencers through its international online marketplace AliExpress in a bid to drive online spending.

The Chinese ecommerce group has launched a new online platform, AliExpress Connect, which will match up online influencers with brands that sell on its marketplace for marketing tie-ups.

The launch of an influencer network follows the business driving sales through shoppable livestreams on its Tmall platform in China.

Influencers across social platforms including Instagram, TikTok, Twitter and Facebook will be able to sign up to the platform and will then be assigned brands or products to make user-generated content for, with greater financial rewards being offered the more tasks they complete.

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