Ajaz Ahmed: There are no queues on Google – why are there on retail websites?

Ajaz Ahmed 2020

Your office is now empty and meetings are being held using video conferencing tools like Zoom, Microsoft Teams or Google Hangouts.

Previously, I’ve written about how ‘The internet has made fools of timid retailers’. It seems that in this lockdown period that’s sometimes more the case than ever.

People have rushed online to buy things they’re no longer able to purchase on the high street. But when they get to the ecommerce sites of their beloved retailers, they are often met with disappointment and frustration, with messages like ‘You’ve joined our queue – leave the queue and you’ll lose your place.’

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