‘Acquisitive brands are betting big and betting early on emerging trends’

Matt Truman

The pace of change in retail has never been greater, driven by the twin factors of rapidly evolving consumer behaviour and technological developments.

Agility and adaptability have become increasingly valuable attributes for all in the industry, whether they be large or small, incumbents or disruptors.

At True we are fortunate to witness – and, in many cases, positively influence – the innovation activities of a wide range of players, from early-stage brands just starting on their journey through emergent, scaling operators all the way up to some of the largest enterprises with global businesses. 

In addition to ongoing, organic innovation – which is a difficult skillset to build into the DNA of a company – we are increasingly seeing a trend towards acquisition as a means for (typically) larger companies to expand their capabilities and reach.

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