Embracing the ecommerce market

2010-11-12T00:00:00

The number of online shoppers has almost doubled from 16 million in 2003 to 31 million in 2010, greatly aided by the increase in availability of web technology.

IMRG managing director David Smith talks us through the dynamics of the maturing ecommerce market in the UK and the increasing role of multichannel retailers.

 

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