Embracing the ecommerce market

The number of online shoppers has almost doubled from 16 million in 2003 to 31 million in 2010, greatly aided by the increase in availability of web technology.

IMRG managing director David Smith talks us through the dynamics of the maturing ecommerce market in the UK and the increasing role of multichannel retailers.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.