Marks and Spencer has faced a number of difficulties with clothing and home. However, recent results show that a turnaround could be on the cards for the retailer.
A variety of strategic changes are being made, from improving fashion to building its online offer.
Executive director of customer, marketing and M&S.com Patrick Bousquet-Chavanne explains how Marks and Spencer creates a seamless customer experience across all channels.
- From Retail Week Buzz, September 2016