Mike Bracken believes that the term ‘digital’ is often considered to mean one of two things in the retail industry, either proto marketing or a technology-lite excercise.
Neither of these two definitions are correct in his eyes. Digital, he says, should be defined as “applying the culture, practice and processes in technology of the internet era to respond to people’s raised expectations.”
Through his speech Mike explains why attracting digital talent and internal collaboration are key to creating a dynamic retail infrastructure that best meets consumer needs and secures board buy-in.
- From Retail Week Buzz, September 2016