Swarovski has revealed details of its new lola&grace brand, aimed at a “younger, trend-led” audience.
Lola&grace will open its first shop in Westfield Stratford next month. The launch was first revealed by Retail Week in November.
Swarovski said the new fascia is “set to make a huge impact on young fashion jewellery”.
Lola&grace products will include rings, earrings, necklaces, bracelets and bangles at prices ranging from £10-£60.
The retailer said designs come in a “stunning variety”, featuring Swarovski crystals and pearls mixed with a “vast array of contemporary materials”.
Lola&grace general manager Nina Müller said: “Lola&grace fashion jewellery marries contemporary and vintage design for all occasions. We are very excited to bring some new sparkle to the London scene this spring.
Property agent Harper Dennis Hobbs acts for the retailer.