Why Asda, Ikea and Tesco are betting on a sustainable post-pandemic future

Asda's sustainable store in Middleton, Leeds

Over the last few months, a throng of retailers have made pledges and launched initiatives to become more sustainable. But is the middle of a global pandemic the right time to be making these bold claims?

Retailers have had many challenges to deal with during the coronavirus pandemic, but it’s heartening to see that sustainability has not slipped far down the agenda.

The likes of H&M, Levi’s, Tesco, Asda and even Amazon have all recently unveiled new initiatives committing to more sustainable practices in a bid to switch customer behaviours at a time when so much change is already afoot.

“Pandemic or no pandemic, customers still want to be more sustainable,” says Asda chief executive Roger Burnley. But with a difficult trading environment to navigate, a balance between investment and self-preservation needs to be found.

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